321: Inside The Food Industry: The Surprising Truth About What You Eat with Lisa McGurk

Today’s Guest

Lisa McGurk

Lisa McGurk is one of Ted’s coaching clients with an insider’s view of what really goes on behind the food industry. She works at Blueberry, a marketing and sensory research company that works with various manufacturers of food, health and beauty, and even with major Fortune 500 companies.

Her profession allows her to work with these companies’ innovation teams, marketing teams, R&D, and food science. Having worked with these companies, Lisa has valuable knowledge that can change the way you think about food.

You’ll Learn

• Why it’s important to take a balanced approach on what you consume [6:35]
• How consumers’ confusion on food plays a big role in how food companies conduct their business [12:10]
• How the difference of markets in many countries direct how companies present their products [14: 16]
• The changes in consumer behaviors and how companies are trying to catch up [16:51]
• The mismatch between what consumers say they want and their actual consumption behaviors [19:40]
• What “Clean Label” really is [20:00]
• The struggles food companies have had in recent years to make a shift [24:22]
• The true dynamic of the food industry [28:33]
• What you should know about how to buy your food [30:30]
• What got Lisa to change the way she buys food [34:05]
• The importance of adding effective exercise to your routine [38:50]
• The power of choice to overcome the power of marketing [42:00]
• The ways millennials have affected change in the food industry [46:21]
• The way to take back control of your life [49:41]
• Why change is difficult at first but worth it in the long run [52:38]

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Connect with Lisa McGurk:

• Website